This tool will help you understand the health of your business. In order to effectively scale and maximize the value of your business, you need to have a solid handle on the cost it requires to acquire a new customer. Once you have a handle on this metric, combined with the lifetime value of your customers, you can make informed marketing investment decisions. Imagine being able to turn on and turn off growth based on your marketing spend, and knowing exactly how much money you’ll make each time. That’s the power of calculating and managing your Customer Acquisition Cost.