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The power of a moat. Warren Buffett, the Oracle of Omaha, has been referring to his moat analogy for decades. In order to be successful, a company must have a definite moat, a competitive advantage that allows it to maintain pricing power and better than average profit margins. Businesses with durable competitive advantages do not have to invest as much back into the business to maintain their competitive advantage, unlike commodity businesses.
The Market Power Positioning Planner allows you to isolate the attributes and qualities of your business that give you a defendable market position. This tool illustrates which marketing messages give you the highest degree of differentiation from your competitors and are also most meaningful to customers. Once you identify this unique position, invest more heavily in defending and supporting this position which will help improve profitability.
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