How loyal are your customers? Will they leave for your competitor for a lower price or better terms?
The Customer Loyalty Index is designed to gather input from your customers using a customer e-mail survey. The survey features a standard set of questions proven to be predictive of a company’s growth rate and value. The survey asks about your customers’ willingness to recommend your company to their friends and colleagues. This simple and powerful question allows you to calculate your Net Promoter Score*, a metric proven to predict your company’s growth rate along with your Dependency Score, which measures how dependent your company is on you personally, a key variable in improving the value of your business.