In this episode, I’m really excited to have as my guest, Pete Martin of AskMyBoard. Pete is a seasoned executive and serial entrepreneur who has worked in sales, operations, and executive management for over 25 years.

Over his career, Pete has been personally involved in the sales of over $1 billion worth of software, services, and technology to global companies, including Dow Chemical, Lockheed Martin, Goodyear, Eli Lilly, and Continental General Tire, as well as to small to medium-sized businesses. He started, scaled, and sold four out of four previous companies, including car leasing, systems integration consulting, business process outsourcing, and software distribution. His most recent sale was to the global auditing giant, KPMG.

Pete has personally advised hundreds of C-level executives and business owners across 26 industries to grow their firms, enhance their business operations, and improve their financial performance.

In our discussion, Pete talked to me about:

• Taking the customer experience to a new level and how to measure “loyalty”.
• The role of the business owner as an “architect” rather than a “rainmaker”
• Hiring for culture and defining the ideal team member just as would a customer avatar.

Listen to the podcast to find out more!